1) Organic food is more expensive. 2) It will take time to learn about the brands. 3) The Whole Foods store scares me. 4) It will be a different "couponing" mindset.
I took the first leap last week when I went to our local Whole Foods and participated in a tour and couponing class focused on the world of organic foods and how to purchase them and still get the best deal possible.
I would like to set a goal for the next year to try and be using/buying at least 50% of our foods from organic sources. That goal is not set in stone at this point... so the adventure begins!